What is SEO

How can it benefit your business?

Gaurav Sharma
Startup Stash

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What is SEO, How can it benefit your business?
Designed on Canva by the author

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs).

Using SEO correctly is like putting a puzzle together so people can easily find what they’re looking for on the internet. This makes more people visit your website and learn about your products or services.

The best part? It doesn’t cost you anything except some time and effort! So it’s definitely worth trying if you want to make your business stand out on the web.

Here are Top 8 SEO Benefits:

1. Organic Traffic Magnet: SEO attracts visitors actively searching for your offerings, boosting website visibility.

2. Cost-Effective Leads: Compared to outbound marketing, SEO generates qualified leads at a lower cost.

3. Brand Awareness Builder: A high SEO ranking increases brand exposure and establishes credibility.

4. Competitive Edge: Analyze competitors’ SEO strategies to outrank them in search results.

5. Mobile-Friendly Advantage: SEO prioritizes mobile-optimized sites for better user experience and search ranking.

6. Trustworthy Authority: SEO rewards high-quality content, building trust and establishing your brand as an expert.

7. Marketing Multiplier: SEO amplifies the reach and effectiveness of other marketing efforts.

8. Local Business Booster: Optimize for local searches and attract customers searching nearby.

Why Your Business Needs SEO

Having a well-crafted SEO plan is essential for businesses possessing a website since research indicates that over 90% of sites fail to acquire organic traffic via Google searches. Without proper SEO implementation, organizations risk being overlooked by prospective clients searching for relevant products or services.

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Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..