This Is Why Your Business Isn’t Growing

An Easy Answer

Chris Hurst
Startup Stash
Published in
2 min readMay 2, 2024

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It’s easy to sit around wondering why your business isn’t growing.

There are a host of excuses you can make too. It’s the weather. Bad location. That other business up the street.

You can always find a “reason” why.

But it all comes down to one thing, YOU.

You are the reason things aren’t how you want them to be, and that’s a hard thing to accept. While external conditions most certainly impact the outcome, at the end of the day, you’ve made all of the choices which led you to your current position.

You’re the one in control.

So, what can you do?

You make changes, that’s what. You sell different products. You hire different employees. You move your location. You do what you need to, in order to survive.

But that’s not everything.

It won’t solve the root problem.

That issue is, you have to give people something they want. If you’re not doing that, then you’re not going to grow. No amount of change will help you figure out what people will actually pay for.

Then, how do you do that?

By paying attention.

Look deeply at your product/service and figure out if people are already consuming it. If they are, then go after it. But if no one even knows what “that” thing is, then you’ve got a hard path ahead. You don’t have to reinvent the wheel, you just have to be willing to push the one that’s in front of you.

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Chris Hurst

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