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Business Is Easy: Revenues Up, Costs Down. How to Run a Profitable Business
Want to run a profitable business? Focus on sales, customers, and product — and cut admin, re-tooling, and politics.
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Our former president of the board had a saying:
Business is easy: Revenues up, costs down. What’s so difficult about this?
What might sound placative, isn’t so. He is right. At the end of the day, running a business is about being profitable, especially in those times of high interest rates and VC hesitation.
I’d much rather have a profitable business at a lower valuation than an unprofitable business at a higher valuation in the troubled times we live in.
And being profitable comes from — guess what — higher revenues at lower costs.
So let’s dive into the details. What should you focus on to become profitable?
What to Focus On
1. Sales and Customers
In their early stages, most startups are highly focused on their product, often referred to as the…
