38% of Startups Fail Because They Run Out of Cash/Failed to Raise New Capital

Ishwar Jha
Startup Stash
Published in
5 min readMar 9, 2023

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As per the report by CBInsights, 38% of startups fail because they run out of cash/failed to raise new capital.

We keep getting news about how startups worldwide are downsizing their team, marketing, market expansion and growth plan due to their inability to provide significant cash to support these initiatives.

While angels, venture capitalists, strategic investors and other stakeholders are always investing in innovative, scalable, and disruptive startups, their strong emphasis on startups with strong traction, clear paths to profitability, and a focus on solving real-world problems stop them to defer their commitments or slow down the pace of their investment.

It’s the reason most startups face increasing pressure to demonstrate their ability to generate revenue and achieve sustainable growth, as investors become more discerning and risk-averse.

It’s especially important for startup founders to be aware of potential cash flow issues and take steps to manage them effectively to avoid running out of cash. Financial inadequacy can be achieved by maintaining adequate reserves, regularly reviewing financial performance, and implementing strong financial controls.

Here are 30 of the most important factors that contribute to a business running out of cash. It’s important for startup business founders to be aware of these potential issues and take steps to prevent them from occurring, such as maintaining strong financial records, managing cash flow effectively, and planning for unexpected events.

  1. Poor cash flow management: If a business is not managing its cash flow properly, it may spend more money than it earns or have delays in receiving payments from customers. This can lead to a shortage of cash.
  2. Inadequate planning: A business may not have a clear understanding of its financial needs or may not have planned for unexpected expenses. This can result in insufficient funds to cover expenses.
  3. Economic downturns: Economic downturns can lead to decreased sales and revenue, which can impact a business’s cash flow.
  4. Over-investment: A business may invest too much in expansion, research and development, or other projects, which can lead to a shortage of cash.
  5. Increased competition: Increased competition can lead to lower prices, decreased revenue, and ultimately a shortage of cash.
  6. Poor sales performance: A business may have a product or service that is not selling well, leading to low revenue and cash flow problems.
  7. Inefficient operations: A business may have inefficient processes, such as slow inventory turnover or high overhead costs, which can drain cash.
  8. Inaccurate financial reporting: A business needs to have accurate financial reporting to be aware of its actual financial situation and could run out of cash unexpectedly.
  9. Legal or regulatory issues: Legal or regulatory issues, such as lawsuits or fines, can result in unexpected expenses and impact a business’s cash flow.
  10. Emergencies or disasters: Unexpected events, such as natural disasters or equipment failures, can result in significant expenses and impact a business’s cash flow.
  11. Lack of funding: A business may not have access to sufficient funding, such as loans or investment capital, which can result in a shortage of cash.
  12. Overreliance on a single customer or supplier: If a business relies heavily on a single customer or supplier and that relationship is disrupted, it can have a significant impact on cash flow.
  13. Poor credit management: If a business is not diligent about collecting payments from customers or managing its own credit effectively, it can lead to cash flow problems.
  14. Changes in market conditions: Shifts in market conditions, such as changes in consumer behaviour or technological advancements, can impact a business’s revenue and cash flow.
  15. Excessive debt: If a business has taken on too much debt or is unable to make timely debt payments, it can lead to cash flow problems.
  16. Mismanagement: Poor management practices, such as inadequate strategic planning or ineffective leadership, can result in a business running out of cash.
  17. Seasonality: If a business experiences significant fluctuations in revenue due to seasonal demand, it can impact cash flow and leave the business short on cash during off-seasons.
  18. Expansion too quickly: If a business expands too quickly without adequate planning or resources, it can lead to cash flow problems.
  19. Pricing strategy: If a business has pricing that is too low or too high, it can impact revenue and cash flow.
  20. Lack of innovation: If a business is not keeping up with industry trends or fails to innovate its products or services, it can lead to decreased revenue and cash flow problems.
  21. Inventory management: If a business is not managing its inventory properly, it can lead to excess inventory, tying up cash in unsold goods.
  22. Failure to control expenses: If a business is not effectively managing its expenses, it can lead to cash flow problems and leave the business short on funds.
  23. Poor supplier relationships: If a business has poor relationships with its suppliers, it can impact the cost and availability of goods, which can impact cash flow.
  24. Fraud or embezzlement: If a business experiences fraud or embezzlement, it can have a significant impact on cash flow.
  25. Tax issues: If a business does not properly manage its tax liabilities or has unexpected tax liabilities, it can impact cash flow.
  26. Economic volatility: Economic volatility can impact a business’s revenue and cash flow, particularly if the business operates in a highly cyclical industry.
  27. Currency fluctuations: If a business operates internationally or relies on imports/exports, currency fluctuations can impact cash flow.
  28. Natural disasters or other external events: Natural disasters or other external events, such as pandemics, can have a significant impact on a business’s revenue and cash flow.
  29. Technological disruptions: If a business fails to keep up with technological advancements, it can impact the business’s competitiveness and revenue.
  30. Inadequate funding for growth: If a business does not have access to sufficient capital to support growth initiatives, it can impact cash flow.

I hope the above list helps you track and take the necessary steps to avoid your startup failure due to cash flow issues. Let me know which of the above prompts helped you discover the potential cash flow issues in your business?

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Founder @ Appetals | Ex-Zee & Sony Music | Helped 17000+ Students start their careers and 6000+ entrepreneurs launch & grow their business.